I truly enjoyed reading Hooked: How to Build Habit-Forming Products by Nir Eyal. The author masterfully analyzed widespread apps and websites to understand why people keep coming back. The topic touches upon many disciplines: marketing, user interface design, user experience, growth hacking and – most importantly – human psychology.
Click here for my book summary. Obviously, the summary does not do the book justice since it skips impressive analysis and stories. An audio version is also available.
I highly recommend this book especially for product managers, designers, and makers of all types. 5/5.